Nordic Walking News and Events

Below are some events and articles from the Nordic Walking world.

WHEN THE GYM DOESN'T FIX IT by Laura Jackson for the Daily Express

Posted: Tue 25th Mar 2008

Bored by work-out machines? LAURA JACKSON decided to revitalise her exercise regime by trying her hand at three very different sports...

Click here to read the article

Outdoor exercise: Let's go

Posted: Tue 26th Feb 2008

A bit of fresh air won't just put some colour in your cheeks – it can also help burn calories. Rebecca Armstrong reports

Our interview in the Surrey Mirror

Posted: Thu 8th Feb 2007

Eliot did an interview last week with a journalist from the Surrey Mirror Group and today, Thursday 8th of February there is a large article in both the Surrey Mirror and the Dorking Advertiser. Very exciting.

Nordic Walking Press Release December 2006

Posted: Fri 15th Dec 2006

Already approved by many scientific researches, correct Nordic Walking technique significantly improves physical condition, health, and overall well-being. Although Nordic Walking is normally described as walking with poles, the technique is much more comprehensive and needs to be adhered to in order to realize the health benefits documented by this scientific documentation. It is critical that the principles and the characteristics of the Nordic Walking technique are clearly described and communicated worldwide.

INWA feels that communication of this message is critical as some organizations have introduced their own “techniques” which do not fulfil the original criteria of Nordic Walking and therefore should not be promoted and marketed as Nordic Walking.

In many countries the public sector and the government sanctioned institutions support the development and spreading of Nordic Walking. As such, Nordic Walking has to be promoted and instructed only by authorized organizations, their professionals and officially certified Nordic Walking instructors, who have received proper education of the correct Nordic Walking technique.

Click here to see the full release.

Nordic walking for free this winter

Posted: Fri 10th Nov 2006

Nordic Walking UK has teamed with ASICS to offer over 2000 people the opportunity to experience Nordic walking for free this winter in a series of Nordic walking events across the country.

Hyde Park, London: 3rd December 2006

Ashton Court Estate, Bristol: 28th January 2007

Heaton Park, Manchester: 11th February

Sutton Park, Birmingham: 18th February

Holyrood Park, Edinburgh: 25th February

To make the events a success, both on the day and in terms of the huge increase in media interest generated by such events and the resultant surge in people trying Nordic walking around the country, we are working together in the following way:

ASICS is providing its marketing experience and brand strength through its new website (www.nordicwalking.asics.co.uk) and a focused media and advertising campaign. The first advert was placed with Runners World last week on their e-newsletter circulated to 120,000 subscribers. Also targeted is female lifestyle magazines, health and fitness publications, as well as the mainstream press.

Nordic Walking UK, with support from Exel, is providing 500 sets of Exel Nordic Walker Trainer poles to be used at the events for no charge. Nordic Walking UK is also working with Fitbug (www.fitbug.co.uk) to promote Nordic walking to their clients as the sport “taking walking to the next stage”, and with Santé Solutions (www.sante-solutions.co.uk) to promote Nordic walking to the health and fitness industry.

To register, www.nordicwalking.asics.co.uk where you can register online. (Please note that online registration is the only booking option at present and that people are not able to turn up and join the event “on the day”.)

Nordic Walking training for Kilimanjaro Summit Expedition

Posted: Wed 20th Sep 2006

Jodechi has worked with a few members of this group and helped them to learn the Nordic Walking techniques. They trekked to the summit of Kilimanjaro on 8 October. This was in support of the Wilderness Foundation www.wildernessfoundation.co.za

Where’s the snow?

Posted: Thu 7th Sep 2006

Nordic Walking article: lifeandhealth.guardian.co.uk

The silly walk that's become an exercise craze

Posted: Wed 6th Sep 2006

Nordic Walking article: www.telegraph.co.uk

People have been spotted roaming the hillsides of the Kent

Posted: Wed 6th Sep 2006

Nordic Walking article: Recently packs of people have been spotted roaming the hillsides of the Kent downs, and walking the Weald with the aid of what appear to be ski poles – what’s going on? www.bbc.co.uk

Nordic Walking for healthy hearts

Posted: Tue 3rd Jan 2006

Nordic Walking article: www.brighton.ac.uk

Finns' fitness craze takes pole position

Posted: Sat 5th Mar 2005

Nordic Walking article: Nordic walking may raise laughs, but it sheds calories without tears- observer.guardian.co.uk